1. Information We Collect

When you visit our Site, shop in-person, or sign up for our services, we may collect the following types of information:

a. Personal Information You Provide:

• Full name
• Email address
• Shipping and billing addresses
• Phone number (mobile and/or landline)
• Business name and license information (for wholesale accounts)
• Payment information (processed securely through third-party gateways)
• Account login details (if you create one)
• SMS opt-in consent records

b. Automatically Collected Information:

• IP address
• Browser type and version
• Device type
• Pages viewed
• Time spent on the Site
• Referral source

c. Cookies and Tracking Technologies: We use cookies and similar tools to enhance your experience, track analytics, and provide relevant ads.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders
• Provide customer service and support
• Improve website performance and user experience
• Send order confirmations, shipping updates, delivery notifications, and promotional communications via email and SMS (you can opt out anytime)
• Manage wholesale accounts and mobile van delivery routes
• Detect and prevent fraud or unauthorized activity

3. SMS Messaging Program

Fort Worth Barber Supply operates SMS (text messaging) programs for customers and prospective wholesale customers who provide their phone number and consent to receive messages. This section explains how we use phone numbers in our SMS programs.

a. Types of SMS Messages We Send:

• Order confirmations and delivery notifications
• Restock and re-order reminders
• Promotional offers, sales announcements, and limited-time discounts
• New product launches
• Trade show, event, and educational class invitations
• Wholesale account updates
• Customer service responses

b. How You Opt In: You may opt in to receive SMS messages from Fort Worth Barber Supply through any of the following methods:

• Submitting a wholesale account application on our website with the SMS consent checkbox selected
• Signing up in person at one of our retail locations (Fort Worth, Frisco, or Amarillo) and providing written or digital SMS consent
• Enrolling with one of our mobile delivery van drivers and providing written SMS consent
• Registering for an FWBS-hosted trade show or event and providing SMS consent on the registration form
• Texting our designated keyword (such as "JOIN") to our SMS short code or long code as advertised in our marketing materials

By opting in, you agree to receive recurring automated marketing and transactional text messages from Fort Worth Barber Supply at the phone number you provided. Consent is not a condition of purchase.

c. Message Frequency: Message frequency varies. You may receive up to several messages per month depending on your account activity, the campaigns you are enrolled in, and any current promotions.

d. Message and Data Rates: Message and data rates may apply depending on your wireless carrier plan. Fort Worth Barber Supply does not charge a fee to send SMS messages, but standard carrier rates apply.

e. How to Opt Out: You may opt out of SMS messages at any time by replying STOP to any message you receive from us. After replying STOP, you will receive one final confirmation message and will not receive further marketing or transactional SMS messages from that program. To re-subscribe, reply START or sign up again through any of the opt-in methods listed above.

f. Help and Support: For help with our SMS programs, reply HELP to any message you receive, or contact us at info@fwbarbersupply.com.

g. Carriers and Delivery: Fort Worth Barber Supply uses Twilio as its SMS messaging service provider. Carriers (such as AT&T, T-Mobile, Verizon, and others) are not liable for delayed or undelivered messages. We do not guarantee that every message will be delivered.

h. Privacy of Your Phone Number and SMS Consent: Your phone number and SMS consent records are not sold, rented, or shared with third parties for their own marketing purposes. Phone numbers and SMS opt-in data are shared only with our SMS messaging service provider (Twilio) for the purpose of delivering messages to you, and with no one else.

4. Sharing Your Information

We do not sell your personal information. We may share your data with trusted third parties strictly for operational purposes:

• Payment processors (e.g., Shopify Payments, PayPal, Square)
• Shipping partners (e.g., USPS, UPS, FedEx)
• SMS messaging providers (e.g., Twilio)
• Email marketing platforms (e.g., Klaviyo)
• Advertising platforms (e.g., Meta Ads, Google Ads)
• Web analytics providers (e.g., Google Analytics)

These providers are required to keep your information secure and confidential.

Phone numbers and SMS opt-in data are never shared with third parties for their own marketing purposes.

5. Your Rights

If you are a resident of certain regions (e.g., California, EU), you may have specific rights, including:

• The right to access the personal data we hold about you
• The right to correct, update, or delete your data
• The right to opt out of marketing communications (email and SMS)
• The right to data portability (where applicable)

To exercise any of these rights, contact us at: info@fwbarbersupply.com

6. Data Retention

We retain your information only as long as necessary for the purposes outlined in this policy, including legal, tax, and accounting obligations. SMS consent records are retained for as long as you remain opted in plus a reasonable period afterward to demonstrate compliance with applicable consumer protection laws.

7. Security

We implement industry-standard security measures (SSL encryption, secure checkout, and access controls) to protect your information. However, no online system is 100% secure.

8. Third-Party Links

Our Site may contain links to external sites we don't control. We're not responsible for their privacy practices or content.

9. Children's Privacy

Our Site and SMS programs are intended for adults age 18 and over. We do not knowingly collect information from minors under the age of 13.

10. Policy Updates

We may update this policy from time to time to reflect operational, legal, or regulatory changes. Updated versions will be posted here with the new effective date.

11. Contact Us

If you have questions or concerns about this policy, reach out to us:

Fort Worth Barber Supply 📍 Fort Worth, TX 📧 info@fwbarbersupply.com 🌐 www.fwbarbersupply.com